"Product Thinking" Guides New Development of Assembly Architecture--Interview with Lai Chaohui, President of Longyuan Construction

Editor's Note

Two016年，國務院辦公廳發布《關於大力發展（zhǎn）裝配式建築（zhù）的指（zhǐ）導意見》 （國辦發[Two016]71號）明確工作目（mù）標，力爭10年左右時（shí）間，使裝（zhuāng）配式建（jiàn）築占新建建築麵積的比例達到30%。國家《裝配式建築評價標準》(GB/T511Two9-Two017)於Two018年（nián）正式發布，強調裝（zhuāng）配式建築是一（yī）個係統工程，包括主體結構、圍護牆和內隔牆（qiáng）、裝修和設備管線。各子係（xì）統、部品部件一體化設（shè）計、EPC一站式（shì）服務是（shì）現階段（duàn）裝配式建築發展（zhǎn）的重點推進方向。

This issue is launched: in-depth interview with Lai Chaohui, President of Longyuan Construction Group Co., Ltd.

Lai Zong, hello! As a listed company, Longyuan Construction is not unfamiliar to all of us. However, we are full of curiosesity about the birth of Longyuan Mingzhu. Could you give us a detailed introduction?

西瓜影视集團自Two016年起專門（mén）立項，成（chéng）立研發課題團隊，先後開展了國內外（wài）地（dì）區裝配（pèi）式建築業的實地考察與交流工作，認真學習建築工業化產品（pǐn）係統、高標準節能房和被動房工程項目實例。隨著目前住宅（zhái）建築領（lǐng）域（yù）“綠色建築”、“健康（kāng）建築”等理念的深入人心，以（yǐ）“產品化思維”打造一個融合裝配式建築、綠（lǜ）色建築（zhù）、被動房建築、健康建築的完整建築產品（pǐn）、整（zhěng）合資源實（shí）現一體化成品交付，引領建築施工企業轉型升級的想法（fǎ）應運而生。

Based on the strong technical accumulation and construction experience in project financing planning, planning and design, production and manufacturing, construction and installation, as well as the production bases such as Dadi Steel Structure and Xin'an Curtain Wall, the Group carries out the R&D and practice of "S-SYSTEM High Performance Fully Assembled Steel Structure Residential Product System", through industrial integration and technical integration. In order to solve the problems such as the adaptability of housing type and the matching of peripheral protection system in the current steel structure residence system, a steel structure residence with individuality, sustainability, low-carbon energy-saving, health and comfort will be built for the households. The release of S-SYSTEM is also the first "transcript" of the Group's gradual realization of "system solution based on product thinking" instead of "traditional simple construction mode", which helps Longyuan Group to realize transformation-driven and sustainable technological innovation and development mode in the new era.

What does Longyuan Mingzhu S-SYSTEM residential product system mean to the market and Longyuan Group?

First of all, now assembly housing is mainly PC and steel structure, our system is steel structure as the core. Secondly, S-SYSTEM is a system-wide integrated service that can provide technical consultation, orders, design, production, procurement, installation and product delivery. It is a construction product that can be sold directly, and consumers can carry it in. Such a product model is the first in China, leading the new development direction of the domestic housing system, increasing the diversity of the development of the construction market!

As a traditional construction group, how does Longyuan pay attention to the field of steel structure assembly building?

It has been several years since the national assembly industry policy came out. At first, I wanted to carry out this field through the operation of capital. With the National Assembly building industry policy becoming clearer and clearer, Longyuan's horizontal layout in the field of construction is very rich. We already have a large steel structure, Xin'an curtain wall, mechanical and electrical installation and other multi-industry chain companies, and we have four one of structure, facade, decoration and mechanical and electrical installation. Grade I qualifications later considered how to integrate these existing resources into the direction of assembly industry development.

I think the future architecture should be a "product system", which is not a traditional construction enterprise.It is a result of industrial agglomeration that is open to the whole society, cross-border and integrated. Therefore, the group is determined to develop such a product system, by the group to build a platform, integrate the industry and all aspects of society's high-quality resources, to build together.

Behind the birth of Longyuan Mingzhu S-SYSTEM residential product system is the joint crystallization of technical support and joint research and development of many leading enterprises in assembly construction industry, such as Shanghai Academy of Construction Sciences, Tongji University Design Institute, Shanghai Pingzhai Science and Technology, Zhejiang Dadi Steel Structure, Xin'an Curtain Wall and Rhinoceros Point Construction Technology.

What is the process of R&D behind Longyuan Mingzhu S-SYSTEM?

整個研發曆時兩年，我們對體係的研發、產品本身做了大量的投入（rù）和（hé）優（yōu）化工作。經過不斷的內部研（yán）討、試驗、試（shì）用，從1.0升級到Two.0，才有了今天符合政策（cè）驅動、滿足市場需求的S-SYSTEM高性能全裝配鋼結（jié）構住宅產品係（xì）統。現（xiàn）在的體係相對來說，更加穩定、成熟。

In the process of R&D of the whole product system, we pay special attention to the feedback from users of all products, including enterprises and governments. We hope that our products can really help them at the technical and ideological level, and help them change their original profit-making, management, sales and capital return. The cage use plan helps them to improve their competitiveness. At the same time, we have done a lot of research work for C-end customers. And integrate their opinions into the whole system research and development, in order to help our customers do their customer service work well.

Nowadays, people's demand for housing is more and more diversified. "Houses are used for living, not for frying" will mean that long-term rental housing will become more and more popular, and the advantages of S-SYSTEM products of the integrated whole system will gradually be highlighted. S-SYSTEM can customize the interior space according to the needs of the users in different periods of time in order to meet the needs of the Chinese traditional families from two-person world to three-person family to three-generation cohabitation. Users can transform freely to realize casual switching of infantile family, social family and enjoyable family.

中國花在基礎設施建（jiàn）設上每年的花費將近Two0萬億，每年保持10%左右的增長，一大半是房屋類，如果按（àn）照國家（jiā）的相關要求，三五年占（zhàn）到15-Two0%是裝配式建築，一年的市場量（liàng）大（dà）的驚人。我（wǒ）們想要在這個市場上占有一席之地（dì），就要求我們始終保持自身的先進性，而且是持續的先進性。

從Two014年成立西瓜影视明城，到目前國內PPP業務（wù）民營企業（yè）首屈一指，不到（dào）4年的時間，西瓜影视集團PPP業務發展迅猛，請您簡單介紹一下西瓜影视PPP發展情況。

作為一（yī）家較（jiào）早涉足（zú）PPP領域的（de）轉型企（qǐ）業（yè），西瓜影视集（jí）團在Two014年成立了專門的PPP投（tóu）資（zī）公司西瓜影视明城，成立的第二年就以混合（hé）所有製的方式與杭州城投建設合作。在不到4的時間（jiān）裏，目（mù）前，西瓜影视建設下轄10個產業團隊，已有40餘家PPP項目公司設立。其在PPP領域累計實現了簽約投資額700多億元，項目遍布全國（guó）15個（gè）省份，涵蓋城鎮綜（zōng）合開發、醫療（liáo）衛（wèi）生、生態（tài）環境治理、文（wén）化、水利、市政、旅遊、教育、交通運（yùn）輸等多個行業領域。

In the future, what other strategic plans does Longyuan Group have in the field of assembly architecture? What kind of enterprise does Longyuan Mingzhu hope to become in the future?

Longyuan Mingzhu S-SYSTEM residential product system is a product of integrated delivery of structural interior. It is a safe and durable steel residential system with "health, comfort, low carbon and energy saving" built by "product-oriented thinking". It is comfortable from the aspects of wisdom, silence, constant temperature, constant humidity, constant oxygen, constant net and so on. We hope that in the future Longyuan Mingzhu can serve more enterprises and speed up the iteration of products.

epilogue

西瓜影视建設（shè）集團股份有限公司創始於1980年，Two004年上市（600491），是一家擁有建築工程特級資質（zhì）的大型集團公司，年經營規模超過500億，連續9年榮登Two018《財富》中國500強。西瓜影视集團的定位是幸福城市建設者（zhě），美好生活（huó）服務商。

依托集團30餘年積累的雄厚的建築施工技術和配套部品部件生產製（zhì）造基地，以“產（chǎn）品思維”指導（dǎo）研發，著力打造西瓜影视明築S-SYSTEM ― 全新一代高性能全裝配鋼（gāng）結構（gòu）住宅產品係統。S-SYSTEM於（yú）Two018年10月（yuè）11-13日在中國住博會期間重裝亮相，並於現場展示其入選“Two018中國明日之家”的足尺長租公寓係列樣板房，全麵呈現該產品係（xì）統曆經兩（liǎng）年多時間的各項研發成果。

The advent of Longyuan Mingzhu S-SYSTEM is also an important milestone in the innovation and practice of new technology and system of assembly architecture.

(The original is published in Prefabricated Building Network)